Creation of a recognizable, non-standard visual image “We cut prices” for an advertising campaign for the Palermo residential complex in Dnipro, Ukraine.

Several advertising concept ideas were proposed. During the discussion, it was decided to go with the “We cut prices” option. This somewhat aggressive, unexpectedly shocking slogan and the supporting visual image of a man with a sword attracts attention and stands out significantly from the general background of standard advertisements for residential complexes. A composition was thought out using diagonal elements that supported the idea of the advertising campaign, creating a recognizable graphic image. The advertising design was adapted to media with completely different proportions: billboards, leaflets, elevators, Internet banners.